This promo video was created to highlight EndingScene Studio Ltd.’s expertise in UI/UX animation.
Before starting the production, I conducted in-depth research into current UI/UX animation trends, user interaction behavior, and the types of visuals that resonate most with tech-driven audiences. This helped me align the video style and messaging with the expectations of potential clients in the digital product space.
With input and ideas from the EndingScene team, I wrote a concise and engaging script that highlights their capabilities, process, and design thinking. It was important that the messaging felt professional yet relatable to the target audience. To bring the video to life, I hired a presenter and directed a full green screen shoot based on the finalized script. This approach allowed me to later integrate dynamic UI/UX visuals around the presenter during post-production, making the content both informative and visually compelling.
I used Adobe After Effects to design and animate all motion graphics, interface transitions, and visual elements. From kinetic text to animated UI walkthroughs, every motion was designed to reflect modern interaction design principles while keeping the visuals crisp and branded.
I handled the full project from concept, scripting, and directing to editing, animation, and final delivery.