This promo video was produced for the International Planned Parenthood Federation, showcasing their mission and impact through engaging visuals and compelling storytelling.
Before starting production, I researched IPPF’s global initiatives, audience demographics, and the visual narratives that resonate most in the nonprofit and healthcare sectors. This allowed me to craft a video style and message that aligned with their mission and engaged stakeholders effectively.
During pre-production, I worked closely with EndingScene Studio’s scriptwriter to ensure the narrative reflected IPPF’s mission and objectives. I contributed ideas to refine the messaging so it felt professional yet empathetic for a global audience. Once the script was finalized, I planned the production workflow and mapped out how 2D animation and motion graphics elements would be used to visually reinforce key messages.
I used Adobe After Effects to design and animate all motion graphics and visual elements. From kinetic text to dynamic iconography, every animation was crafted to clearly communicate IPPF’s mission while maintaining a cohesive, professional look aligned with their brand.
I managed the project end-to-end — from collaborating on concept development and guiding the script direction to overseeing design, animation, editing, and final delivery